The seller needs to identify the market and explore the reader’s interest. Interact with the audience, letting them know the reach and availability of the book. One can make millions through this while creating a demand for a book. Like a film before its release demands a certain sensation among the audience. Same goes with the book. Take good writers or bloggers in your team and formulate eBooks that interest audience. As it does not require any publisher, you can convert your material into a PDF format and make it available to your website. No need to go through expensive publishing requirements. Furthermore, the audience can download the book via credit card or PayPal. Through this, the seller can have proper account records. Just by looking at process, it seems that a lot of extra cost which is incurred because of publishing and displaying in the market. You can get a chance of marketing it locally and also internationally.